Jacque Howard – Pop Up Store
“You may say I'm a dreamer
I hope someday you will join us
And the world will be as one” John
Lennon – Imagine Lyrics
I think pop-up Artisan Shops are exactly what Trenton
Economically we have a lack of
people who want to invest in the Capital City.
There are several reasons behind why Trenton lags behind in thriving
businesses however this should not deter us from trying a variety of
We live in a global community and have more successful
examples at our fingertips because of the progress in technology than at
anytime in history.
Why not consider
trying a new method?
In the past 18-24 months I have had several conversations
with various people about the subject of abandoned commercial buildings in
Because of my education and
early professional experience I am always looking at the Art of Fashion.
Today “Fashion” is not just garments you wear
but a complete market with the most famous designers/artists having hands in
clothing, accessories, footwear, bedding, housewares, automobiles and much more.
I like to use Ralph Lauren as an example.
He started his business selling ties and now
he is the 155th
wealthiest person in the world according to
Have a look at this from his
In 1966, when he was 26, he was
inspired to design a wide, European-style necktie he had seen Douglas Fairbanks
Jr wearing, but the idea was rejected by the company he worked for
as not being commercially viable. He left to establish his own company working
out of a drawer in the Empire State Building,
taking rags and turning them into ties. He sold the ties to small shops in New
York, with a major turning point when he was approached by Neiman Marcus, who bought
In 1967, with the financial
backing of Manhattan
clothing manufacturer Norman Hilton, Lauren opened a necktie store where he
also sold ties of his own design, under the label "Polo." He later received the rights to
use the trademark
Polo from Brooks Brothers, however Brooks Brothers managed to retain its rights
to the iconic "original polo button-down collar" shirt (still
produced today), in spite of Lauren's Polo trademark. In 1971, he expanded his
line and opened a Polo boutique on Rodeo Drive in Beverly Hills.
Options or opportunities like this exist today and they will
tomorrow as well.
The issue is will we
see them, invest in them, support them or
work harder for them to not exist
Unfortunately I believe
Trenton has more people with “power” working for things to not succeed.
Stay tuned for my post about “Power” in the
Imagine pop-up Artisan Shops that could change monthly or
within other short-term limits, here are a few suggestions:
Chocolates and other baked goods
Wanderer Bakery by Estelle Edwards Orr
Vintage Sweets by
Meaghan Callahan Singletary
Or maybe a Butcher, Fromagere, Florist, Candlemaker Hot Sauce or a
Why not have your mobile device
case turned into artwork like William Kasso
did for me, or source
products to other artists to create custom pieces like Anthony Fearron
headwear and belts or hire a local DJ for your next event like DJ
or DJ Its Just Ahmad,
maybe a mural in
your home, office or as a gift by Robin Robinson, Kelly Ingram, Jonathan
Conner aka Lank Williams Jr.
or hire a food truck to cater your next
event like Trenton locals Tim McRae of the “WTF-Where’s The Food Truk”
Redante of Braz BQ.
I can speak personally of the Trentonians listed in this
piece and challenge you to find out yourself.
What team are you choosing to be a part of?
The inclusive one who seeks to edify or the
one that sees or believes that nothing good can come out of or from Trenton?
Some people design, some construct, some coordinate, I come
up with ideas and work to make them happen!
There is a place for everyone in the marketplace and the sooner we
recognize and galvanize all of the pieces the better our community will be
because of the evolution.